Peggy has an existing blog site, dinnerFeed.com. It's a great site with a large following, but she could not feature his books very well on the site. So she chose to use Pub Site to create a separate site to feature her books, and she was also able to "pull in" and have her recent blog posts on her new site.
Burlap is part of her branding, so she was able to use it in her header as the background, connecting the brand of her two websites.
